As the summer sun began to set, college campuses across the nation buzzed with excitement. Freshmen, with a mix of nervousness and anticipation, and returning students, eager to reunite with friends, all had one thing in common: the need for the best tech to support their academic journey.
Apple, a brand synonymous with innovation and quality, introduced its “Back to School” campaign, tailored specifically for the college crowd. The campaign’s tagline, “Bring on college,” resonated with students, emphasizing the brand’s commitment to supporting their academic pursuits.
The website showcased a range of offers. Students could save on Macs and iPads with special education pricing. Additionally, they could receive a gift card worth up to $150 and enjoy a 20% discount on AppleCare+. The site was adorned with playful animations, including hand-drawn arms, legs, and faces, with a MacBook Air and an iPad Air raising their sunglasses in surprise as an Apple Gift Card jumped into view.
The Mac section highlighted its unparalleled performance, emphasizing its ability to run multiple apps simultaneously, like Microsoft 365, Adobe Illustrator, and Autodesk AutoCAD, without any hitches. The iPad section, on the other hand, portrayed it as the ultimate classmate and roommate. With the power to tackle tough assignments and intense games, the iPad, when paired with the Apple Pencil, became an indispensable tool for note-taking.
For those torn between a Mac and an iPad, Apple provided a comparison guide, ensuring students made an informed decision. The site also introduced various ways to save, such as trading in eligible devices for credit or availing 0% APR with the Apple Card.
In essence, Apple’s “Back to School” campaign was more than just a sale; it was a testament to the brand’s dedication to enhancing the college experience, ensuring students had the best tools at their disposal.
